In shortTravel agencies turn Instagram into bookings by treating every comment, DM, and lead-ad submission as a sales enquiry: reply quickly, move the conversation somewhere you can quote and follow up, and record it in one queue so it isn't lost in the app.
Where Instagram enquiries come from
| Source | What happens | How to capture it |
|---|---|---|
| Posts and reels | Someone comments or DMs "price?" | Reply, then move to WhatsApp or a form |
| Link in bio | They open your enquiry page | Form posts to your CRM by webhook |
| Instagram lead ads | They submit an in-app form | Meta lead ads integration, in real time |
A five-step process that works
- 1Reply within the hour. Interest fades fast; the first useful reply often wins.
- 2Answer the question, then ask two. Give a starting price or idea, then ask dates and number of travellers.
- 3Move to WhatsApp or a form. Both can be captured by your CRM; DMs usually can't.
- 4Send a real quote the same day. A branded itinerary beats "we'll get back to you".
- 5Follow up on day 2 and day 7. Most bookings come from the follow-up, not the first message.
Capturing Instagram leads in Tripdocks
- Facebook and Instagram lead ads land in your queue in real time, tagged with Meta as the source.
- Link-in-bio enquiry forms can send leads by webhook, with UTM tags so you know they came from Instagram.
- Conversations moved to WhatsApp open as threads, and new numbers become leads automatically.
Measure what matters
Track three numbers per month: Instagram enquiries received, time to first reply, and bookings. If enquiries are high and bookings low, the problem is usually speed or follow-up, not the content. More inlead management.